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Size guide
  • Tops
  • Bottom
  • Belts
  • Shoes
  • Inches
  • Cms
Size US UK Bust Waist Hip
XS 0-2 4-6 32-33 25-26 34-35
S 4-6 8-10 34-35 27-28 36-37
M 8-10 12-14 36-37 29-30 38-39
L 12-14 16-18 38-39 31-32 40-41
XL 16-18 20-22 40-41 33-34 42-43
XXL 20-22 24-26 42-43 35-36 44-45
Size US UK Bust Waist Hip
XS 0-2 4-6 81-84 63-66 86-89
S 4-6 8-10 86-89 68-71 91-94
M 8-10 12-14 91-94 73-76 73-76
L 12-14 16-18 96-99 78-81 101-104
XL 16-18 20-22 101-104 83-86 106-109
XXL 20-22 24-26 106-109 89-92 111-114
  • Inches
  • Cms
Size US UK Waist Hip
XS 0-2 4-6 25-26 34-35
S 4-6 8-10 27-28 36-37
M 8-10 12-14 29-30 38-39
L 12-14 16-18 31-32 40-41
XL 16-18 20-22 33-34 42-43
XXL 20-22 24-26 35-36 44-45
Size US UK Waist Hip
XS 0-2 4-6 63-66 86-89
S 4-6 8-10 68-71 91-94
M 8-10 12-14 73-76 96-99
L 12-14 16-18 78-81 101-104
XL 16-18 20-22 83-86 106-109
XXL 20-22 24-26 89-92 111-114
  • Inches
  • Cms
Size US UK Waist
XS 0-2 4-6 27
S 4-6 8-10 29
M 8-10 12-14 31
L 12-14 16-18 33
XL 16-18 20-22 35
XXL 20-22 24-26 37
Size US UK Waist
XS 0-2 4-6 68.5
S 4-6 8-10 73.5
M 8-10 12-14 79
L 12-14 16-18 84
XL 16-18 20-22 89
XXL 20-22 24-26 94
  • Cms
ASIA / EU US UK Length of Foot (CM)
36 6 3 22.3
37 7 4 23
38 8 5 23.7
39 9 6 24.3
40 10 7 25
Brand

Head of Content

Job Responsibilities::

  • Ideation and execution of content and brand storytelling – digital, video, audio and print. This will include campaigns, lookbooks, ecommerce content, product shoots, brand films and more.
  • Design monthly content strategy (visual and written) for the brand’s communication channels – online and offline. This includes all marketing collaterals, performance marketing channels, social media channels, email, whatsapp and SMS marketing, SEM (blogs, wikipedia, news articles and more).
  • Cross promotional content planning for all retail partners’ marketing channels, eg: MBOs, mall branding, e-retail partners and more. This will include ideating, providing content materials, proofing the final copy and editing if necessary.
  • Create monthly / bi-weekly calendars to ensure cohesive execution of the planned content.
  • Write and proof-read all content and information before it is published across customer-facing platforms
  • Draft, design and proof when necessary the key press content, eg: press releases, interviews, brand / spokesperson profiling documents.
  • Supervise the creative / graphic design team in designing visuals in order to make written and visual content cohesive.
  • Proof daily content to be published across all the brand’s social media platforms
  • Track and research topical content trends across luxury fashion and lifestyle brands and improvise if necessary.
  • Design and draft key internal communication, eg: corporate newsletters etc.
  • Assist other internal teams that require content support.

Required Qualification::

  • Education in Journalism, Fashion Communications or related field

Required Experience::

  • 5+ years of work experience as a Content editor or similar role
  • Understanding of copywriting, graphic design, layout, and publishing
  • Excellent writing and editing skills in English (and Hindi preferably)
  • Ability to write simply yet effectively.
  • Attention to detail
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Familiarity with SEO and keyword search (content development keeping SEO search ability/ optimization in mind)
  • Excellent organizational and project management skills and ability to meet deadlines
  • Capable of working well as part of a team as well as independently
  • Great multitasker and capable of simultaneously managing multiple projects with different deadlines
  • Proficiency with all Microsoft Office and GSuite products
  • Understanding of Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro) and other graphic design softwares.

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Skip to content
This product has been added to your saved items.
X
Size guide
  • Tops
  • Bottom
  • Belts
  • Shoes
  • Inches
  • Cms
Size US UK Bust Waist Hip
XS 0-2 4-6 32-33 25-26 34-35
S 4-6 8-10 34-35 27-28 36-37
M 8-10 12-14 36-37 29-30 38-39
L 12-14 16-18 38-39 31-32 40-41
XL 16-18 20-22 40-41 33-34 42-43
XXL 20-22 24-26 42-43 35-36 44-45
Size US UK Bust Waist Hip
XS 0-2 4-6 81-84 63-66 86-89
S 4-6 8-10 86-89 68-71 91-94
M 8-10 12-14 91-94 73-76 73-76
L 12-14 16-18 96-99 78-81 101-104
XL 16-18 20-22 101-104 83-86 106-109
XXL 20-22 24-26 106-109 89-92 111-114
  • Inches
  • Cms
Size US UK Waist Hip
XS 0-2 4-6 25-26 34-35
S 4-6 8-10 27-28 36-37
M 8-10 12-14 29-30 38-39
L 12-14 16-18 31-32 40-41
XL 16-18 20-22 33-34 42-43
XXL 20-22 24-26 35-36 44-45
Size US UK Waist Hip
XS 0-2 4-6 63-66 86-89
S 4-6 8-10 68-71 91-94
M 8-10 12-14 73-76 96-99
L 12-14 16-18 78-81 101-104
XL 16-18 20-22 83-86 106-109
XXL 20-22 24-26 89-92 111-114
  • Inches
  • Cms
Size US UK Waist
XS 0-2 4-6 27
S 4-6 8-10 29
M 8-10 12-14 31
L 12-14 16-18 33
XL 16-18 20-22 35
XXL 20-22 24-26 37
Size US UK Waist
XS 0-2 4-6 68.5
S 4-6 8-10 73.5
M 8-10 12-14 79
L 12-14 16-18 84
XL 16-18 20-22 89
XXL 20-22 24-26 94
  • Cms
ASIA / EU US UK Length of Foot (CM)
36 6 3 22.3
37 7 4 23
38 8 5 23.7
39 9 6 24.3
40 10 7 25